BMW Z4 – Augmented Reality

Had a hunt around for some examples of augmented reality and the only advertiser that I found so far, that’s fit with luxury and premium is BMW’s activity for the launch of the facelift Z4.

With the likes of Mini, Toyota, Honda and BMW all venturing into augmented reality it would seem this is more than likely the way of car brochures for the future, as you can see the car from every angle and control it’s movement.

This platform definitely lends itself to fashion, with the potential buyer or consumer able to see the product at every single angle, check out the video below:
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