BLM Red » viral

Onitsuka

Dan Chapman — Wed, 14 Oct 2009 17:47:39 +0000

Been away for a while, laptop’s broken at home and work’s been manic, so to ease myself back into blogging and due to some inspiration from a friend of mine I thought I’d post about a brand that does digital so well.

I’m pretty sure I got sent this back in 2002 and it looks as good then as it does now, it didn’t adhere to the strict time limits of current virals:

Running Fish Gutter

I love this as well, it kind of pulls you in and doesn’t let go, the animation is incredible as is the story, the sound effects and sound track:

Zodiac Race

And finally Onitsuka Tiger’s website that seems to be pulling on the collective voice of the blogosphere, letting bloggers use their blogs as pixels to create a virtual Onitsuka trainer, with the majority of blogs focusing on Japanese culture.

It’s nice but I can’t help feeling that maybe the bloggers should help drive users back to the trainer, rather than it just being a one way street?

Absolut Anthem – Viral

Dan Chapman — Mon, 10 Aug 2009 10:25:29 +0000

Nice viral to make you feel inspired on a Monday morning

Famous Grouse

Dan Chapman — Mon, 22 Jun 2009 17:22:30 +0000

Guess this virtual card wouldn’t have the seen the type of amplification you’d expect from a viral activity, but I would imagine open rates would have been around the 100% mark:

Green Works

Dan Chapman — Wed, 10 Jun 2009 17:34:37 +0000

In no way fashion related or high end and very old, but was thinking about the video earlier on and love it, so thought I’d post it.

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Great Ray-Ban Viral

Dan Chapman — Mon, 06 Apr 2009 13:12:14 +0000

Nice viral video by Ray-Ban, not a shock though they pretty much always get it spot on.

Ray Ban Viral

Dan Chapman — Mon, 12 Jan 2009 13:40:24 +0000

Interesting piece of viral from Ray Ban, the content definitely motivates me to send to friends or as I’m doing here reviewing on my blog.

JCDC versus Lego

Dan Chapman — Wed, 07 Jan 2009 13:44:54 +0000

Great video by Jean Charles de Castelbajac which I’ve seen across a number of trend and fashion blogs, reaching the viral objective it was produced to achieve.

Checked it out across Vimeo and YouTube, the level of commenting was high, with nearly 100% positive. Really great example of a luxury brand harnessing social media to educate.

JCDC Versus LEGO from Four H on Vimeo.