In no way fashion related or high end and very old, but was thinking about the video earlier on and love it, so thought I’d post it.

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Nice Uniqlo site running on from the the Parka site they ran in February, found myself using it and losing all sense of time.

Nice viral video by Ray-Ban, not a shock though they pretty much always get it spot on.

Nice project by Morgans Hotel Group, which “seeks to capture the creative spirit and collaboration that drives independent musicians and filmmakers.”

Morgans Hotel Group have created the site so it exists effortlessly within social media – extending the project beyond the site itself.

With the economy as it is currently, a project like this offers Morgans with the opportunity to engage with their audience, even if they’re not considering booking a $350 a night room. Where normally the only way for a hotel chain to get its product in front of an individual is at the research and booking stage, product placement for Morgans has been packaged within exclusive video content – all the video footage for this project is set in their rooms/suites.

Interestingly the project highlights that Morgans are not shying away from the fact that we’re in a recession, the title gives it away, but actually embracing it and have produced what I’m guessing is a long term strategy.

Found this on the Uniqlo site and love it, from the music to the usability it’s excellent.

Produced for the Japanese market, it makes viewing the products and purchasing them easy. I also love the noise that the scrolling page makes when you move over one of the individual artists, it’s like bubble wrap very addictive.

Also found out today that Uniqlo are launching an area within Selfridges, London. An interesting move for the luxury retailer, but proof that great design doesn’t always need to cost the world or maybe evidence that the recession is hitting this London giant hard, by offering contemporary affordable (very affordable) design Selfridges can maintain footfall?

Interesting piece of viral from Ray Ban, the content definitely motivates me to send to friends or as I’m doing here reviewing on my blog.

Great video by Jean Charles de Castelbajac which I’ve seen across a number of trend and fashion blogs, reaching the viral objective it was produced to achieve.

Checked it out across Vimeo and YouTube, the level of commenting was high, with nearly 100% positive. Really great example of a luxury brand harnessing social media to educate.

JCDC Versus LEGO from Four H on Vimeo.