Uniqlo Tweets

Dan Chapman — Wed, 07 Apr 2010 13:07:58 +0000

As always Uniqlo have created another engaging format for their new range of T-Shirts, it shows the product and keeps the consumer engaged, excellent:

Unfortunately I wasn’t able to run a movie using the BLM Red Twitter profile, however I was able to use my sons name (as the option is to use a word that you like) and then Tweet the movie to all my follows, so engaging and viral – nicely done Uniqlo!

Teens and Social Media

Dan Chapman — Thu, 04 Feb 2010 09:53:27 +0000

Findings from Shareemail by Pew Internet has shown teens and young adults are blogging less and using social networking sites more, with the exception of Twitter.
2,253 American adults and 800 U.S. teens were surveyed, to find out how they use the internet, which gadgets they own, and which social media tools they use the most.
Who’s Online

The research showed interesting trends such as:
- males are more likely to own a cell phone
- income dramatically affects computer ownership but not cell phone ownership
What they aren’t doing much of, though, is blogging and tweeting.
The study finds that blogging has dramatically decreased with the teen audience, 2006 28% of teens were blogging, were as now it’s only 14%. The report found that lower income households (under $50,000) blogged more than higher income households. This trend would, I imagine, be due to Facebook and Twitter offering easier platforms and connectivity to tell your pals what you are up to. A number of brands should be aware of the next point from the study, teens don’t tweet! Stop the press, yep check the figures out below:

The research highlights that teens love to be online, but don’t create content, due to time or possibly life experience. They are consumers and not creators, so in terms of communicating and harnessing this audience online, it’s key to push messages and create content for them online not necessarily adopt them as publishers or bloggers.

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Uniqlo Tweets

Teens and Social Media