BLM Red » saskamodie http://www.blmred.co.uk Wed, 07 Apr 2010 13:12:46 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Great Music ‘Mockumentary’ http://www.blmred.co.uk/blog/luxury-sector/great-music-mockumentary/ http://www.blmred.co.uk/blog/luxury-sector/great-music-mockumentary/#comments Wed, 29 Jul 2009 13:21:25 +0000 Dan Chapman http://www.blmred.co.uk/blog/luxury-sector/great-music-mockumentary/ We quite often have ‘Mocky’ playing in the office, generally my doing, so this post may be a little biased but I love this mini documentary for the launch of Mocky’s second album Saskamodie.

The film’s direction is great, with a nice tongue in cheek approach, which limits the opportunity to alienate non fans of Mocky, creating potential viral collateral. Product placement is perfect, with a number of tracks being played throughout the film, supported by reviews from well known music artists.

I really like it, but as I said I might be slightly biased.
Crammed

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