- MySpace leads all social media sites in unique video viewers, with 12.9 million (excl Youtube)
- MySpace Music, from 4.2 million to 12.1 million unique visitors year on year
- Facebook (Facebook) is quickly growing its video reach – from 2.4 million unique viewers in June ’08 to 12 million in June ’09.
- Twitter (Twitter) users spent an average of 31 minutes, 17 seconds on the site in June
Hitwise launched analysis of Twitter this week, revealing some interesting points including one out of every 350 website visits in the U.K. comes from Twitter, that barely 5% of Twitter users go to online retail service websites from Twitter and that 93% of Twitter’s growth has been achieved over the last 6 months.
This low e-commerce referral activity, I would presume is due to the fact that most profiles linking to ecommerce sites would be the brands looking to be purchased. The only independent feedback would have to be from followers of the profile, which would mean that most independent Tweets would be positive. With the expectation of so much positive sentiment about the brand, it’s no wonder that users aren’t inspired to purchase from Twitter, but would more than likely use at some point during research.
Had a hunt around for some examples of augmented reality and the only advertiser that I found so far, that’s fit with luxury and premium is BMW’s activity for the launch of the facelift Z4.
With the likes of Mini, Toyota, Honda and BMW all venturing into augmented reality it would seem this is more than likely the way of car brochures for the future, as you can see the car from every angle and control it’s movement.
This platform definitely lends itself to fashion, with the potential buyer or consumer able to see the product at every single angle, check out the video below:
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Our client Imagine Fashion have launched their landing page designed by Giovanni Russo, it looks great.
Greg Kadel has edited the first movie on the site called “Spark Ignition”, with super heavy weights of the fashion world Gisele Bundchen, Catherine McNeil, Veronica Varekova and Ilona Novacek all featuring.
To keep up to date with everything Imagine Fashion check out the social media profiles below:
www.twitter.com/ImagineFashion
www.myspace.com/imaginefashioncom
www.facebook.com/pages/imagine-fashion/80609964181?ref=ts
http://www.youtube.com/watch?v=iWPVn6q6muo
Nice Uniqlo site running on from the the Parka site they ran in February, found myself using it and losing all sense of time.
Nice little driving game by VW. I like the fact that you are educated on the heritage of the GTI and technological advances of the new model, in a not too tedious manner, before you get the chance to get behind the wheel.
The games itself is a little different, as you’d expect from VW, it is styled very nicely. The only real criticism I would have of the game is that it doesn’t really give a true indication of the car’s ability, although in saying that I haven’t driven the new Golf GTI so potentially it might?
Still having problems uploading images, so here’s the link:
http://www.gtiproject.com/
Now usually we’d question the use of an intro within an e-commerce environment, but it would seem that Hermes can’t do much wrong on their site and this is no exception.
The intro isn’t an intro for intro sake; it educates as to the process of three of their scents and has made me consider the brand when I’m next in the market for a new cologne.
I’ve been trying to upload the image of the site all morning, but for some reason I can’t, so best if you check it out yourself, it’s definitely worth it:
“A sophisticated micro-payments service” will launch this autumn said Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Wall Street Journal.
So it would seem that plunging ad generated revenue has forced the hand of one of the big players in publishing, to a paid for subs model. Interestingly it would seem that they are looking to adopt a model of micro-payments for individual articles and premium subscriptions to WSJ.com, after years in publishing I would hope this isn’t translated as “all news based content free of charge, with all channel specific content and that deemed as high value paid for”. As the only attractive environments for advertisers within news sites being channel specific and premium content, this model doesn’t make for a great bed follow with an advertising business model as well.
It makes sense that news and topical editorial is free, as a driver for topical relevancy in search, but paying for the ‘good stuff’ or the ‘unique stuff’ limits the opportunity to generate revenue from advertising, as these environments are where advertisers want to be and not next to news stories highlighting topics such as economical doubt.
Anyway this is pretty much conjecture on my part, but will be interesting to see what the plan is when it comes into full effect
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Comscore have just released stats that show ad clutter to be down, 10% less display ads per page than a year ago.
Wonder if that will have an effect on CPMs? Or as I touched on yesterday will publishers start to consider a paid for subscription model again?
“Who started this rumor that all information should be free and why didn’t we challenge this when it first came out? I say this in college classrooms and they start to throw their shoes at me.” Ann Moore CEO of Time Inc, with quotes like that it looks like publishers are back tracking already. Guess if publishers are considering this model, then it might create an environment for YouTube to start making some money through paid for subscriptions?
The IAB published their internet advertising spend findings for the second half of 2008 this morning.
The research showed that entertainment and media over took the usual suspects in terms of advertising spend, making up 16.3% of £3.3 billion spent in the second half of 2008. Importantly retail saw a significant growth in the second half of the year from 6.3% to 9.1%, most probably due to the Christmas period, but still great to see this level of investment.
Click on the link below to see all the findings:
http://www.iabuk.net/en/1/2008internetadvertisingspend010409.html