Onitsuka

Been away for a while, laptop’s broken at home and work’s been manic, so to ease myself back into blogging and due to some inspiration from a friend of mine I thought I’d post about a brand that does digital so well.

I’m pretty sure I got sent this back in 2002 and it looks as good then as it does now, it didn’t adhere to the strict time limits of current virals:

Running Fish Gutter

I love this as well, it kind of pulls you in and doesn’t let go, the animation is incredible as is the story, the sound effects and sound track:

Zodiac Race

And finally Onitsuka Tiger’s website that seems to be pulling on the collective voice of the blogosphere, letting bloggers use their blogs as pixels to create a virtual Onitsuka trainer, with the majority of blogs focusing on Japanese culture.

It’s nice but I can’t help feeling that maybe the bloggers should help drive users back to the trainer, rather than it just being a one way street?