BLM Red » Milton http://www.blmred.co.uk Wed, 07 Apr 2010 13:12:46 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Corporate Responsibility a Motive to Purchase? http://www.blmred.co.uk/blog/luxury-sector/corporate-responsibility-a-motive-to-purchase/ http://www.blmred.co.uk/blog/luxury-sector/corporate-responsibility-a-motive-to-purchase/#comments Tue, 07 Jul 2009 13:30:31 +0000 Dan Chapman http://www.blmred.co.uk/?p=1175 The Luxury Institute recently highlighted that younger more-affluent consumers seek out information on a brands corporate social responsibility more actively than their older and less well-off counterparts.

“Young consumers believe that caring about the environment is how you create a meaningful life,” said Milton Pedraza, CEO of the Luxury Institute.

Motives to Buy

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