As more and more fashion and luxury brands are creating sites that are not just e-commerce focused and actually offer valuable and educational content, it would be possible to identify a brands social media brand advocate (social media maven) and offer a reward based scheme for covering content from within the brands site, on their blog or by social media tagging. This doesn’t necessarily have to be redeemable points in store but maybes access to exclusive events or one off pieces, to really entrench the blogger in the brand.