So there’s been Bentley and Breitling, Aston Martin and Jaeger Le Coultre, Taylor and Burton and now there is Lego and Muji………..

Great video by Jean Charles de Castelbajac which I’ve seen across a number of trend and fashion blogs, reaching the viral objective it was produced to achieve.

Checked it out across Vimeo and YouTube, the level of commenting was high, with nearly 100% positive. Really great example of a luxury brand harnessing social media to educate.

JCDC Versus LEGO from Four H on Vimeo.