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	<title>BLM Red &#187; intro</title>
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		<title>Hermes Boutique Digital Intro is Great!</title>
		<link>http://www.blmred.co.uk/blog/luxury-sector/hermes-e-commerce-intro-is-great/</link>
		<comments>http://www.blmred.co.uk/blog/luxury-sector/hermes-e-commerce-intro-is-great/#comments</comments>
		<pubDate>Tue, 12 May 2009 09:32:23 +0000</pubDate>
		<dc:creator>Dan Chapman</dc:creator>
				<category><![CDATA[Luxury Sector]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[boutique]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Hermes]]></category>
		<category><![CDATA[high]]></category>
		<category><![CDATA[intro]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[premium]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.blmred.co.uk/?p=986</guid>
		<description><![CDATA[Now usually we&#8217;d question the use of an intro within an e-commerce environment, but it would seem that Hermes can&#8217;t do much wrong on their site and this is no exception.
The intro isn&#8217;t an intro for intro sake; it educates as to the process of three of their scents and has made me consider the [...]]]></description>
			<content:encoded><![CDATA[<p style="line-height: 14.25pt;"><span style="font-size: 10pt; font-family: &quot;Lucida Sans Unicode&quot;,&quot;sans-serif&quot;; color: #000000;"><span><span style="color: #ffffff;"><span style="color: #ffffff;">Now</span> usually we&#8217;d question the use of an intro within an e-commerce environment, but it would seem that Hermes can&#8217;t do much wrong on their site and this is no exception.</span></span></span></p>
<p style="line-height: 14.25pt;"><span style="font-size: 10pt; font-family: &quot;Lucida Sans Unicode&quot;,&quot;sans-serif&quot;; color: #ffffff;">The intro isn&#8217;t an intro for intro sake; it educates as to the process of three of their scents and has made me consider the brand when I&#8217;m next in the market for a new cologne.</span></p>
<p style="line-height: 14.25pt;"><span style="font-size: 10pt; font-family: &quot;Lucida Sans Unicode&quot;,&quot;sans-serif&quot;; color: #ffffff;">I&#8217;ve been trying to upload the image of the site all morning, but for some reason I can&#8217;t, so best if you check it out yourself, it&#8217;s definitely worth it:</span></p>
<p style="line-height: 14.25pt;"><span style="font-size: 10pt; font-family: &quot;Lucida Sans Unicode&quot;,&quot;sans-serif&quot;;"><a href="http://uk.hermes.com/webapp/wcs/stores/servlet/CategoryDisplay?storeId=10201&amp;jspStoreDir=Hermes+Europe+Store&amp;categoryId=103487&amp;isHomepage=true&amp;langId=-11&amp;catalogId=10051&amp;ddkey=HermesStoreResolver"><span style="color: #ffffff;">Hermes.com</span></a></span></p>
<p style="line-height: 14.25pt;"><span style="color: #ffffff;"> </span></p>
<p><span style="color: #ffffff;"> </span></p>
<p style="line-height: 14.25pt;"><span style="color: #ffffff;"> </span></p>
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