BLM Red » ID http://www.blmred.co.uk Wed, 07 Apr 2010 13:12:46 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Nike Air Troupe iD – a digital black hole? http://www.blmred.co.uk/blog/luxury-sector/nike-air-troupe-id-a-digital-black-hole/ http://www.blmred.co.uk/blog/luxury-sector/nike-air-troupe-id-a-digital-black-hole/#comments Sun, 29 Mar 2009 13:18:46 +0000 Dan Chapman http://www.blmred.co.uk/?p=862 As the guys in the office would testify I love Nike iD and they’ll be happy to know that I’m just as in love with their new offering for the Nike Air Troupe.
The site is great as you would expect, but most astoundingly and of extreme scientifical note Nike have somehow created a black hole within the site , as I managed to loose 2 hours of my Sunday afternoon designing trainers when I could have sworn I’d only been on the site for 30 minutes?

The concept of the site is for individuals to design their own pair and then challenge other designers from around the world, with the winner receiving their uniquely designed pair of Troupes and €300 to spend on Nike id.

The site offers organic growth through social media with designers challenging or just showing off their designs to their network of friends in Facebook and MySpace, either through messaging or embedding the widget. As an open sourced widget the individual can monitor where their design is currently ranked in real time, without having to login and access the Troupe site. Nike have created the widget to exist within sites and platforms that are visited frequently, to promote brand awareness and product placement, ideal when you consider that at £85 a pair these trainer won’t be a rash purchase.

Check out the site:
http://niketroupebattle.com/

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