Created by Ji-Lee, this diagram shows the levels of communication that we reserve for our closest friends. It highlights how the digital age has provided us with a number of communication tools to constantly stay connected, with Facebook and Twitter existing as their own channels – rather than being classed as just social media.

Add to Any, the makers of some of the most popular widgets for Facebook, have this week highlighted the sharing power of Facebook.

There report shows that when sharing content users are more likely to use Facebook than any other application, including email.

Share of sharing is broken down as follows:
Facebook 24%
Yahoo Bookmarks, Yahoo Buzz, and Yahoo Messenger 14.4%
Email 11.1%
Twitter 10.8%
Digg 4.4%
Bebo 3.1%
Linkedin 0.4%

When you consider that sharing content is the business model for Digg these figures demonstrate that Facebook really is all things to all men.

- MySpace leads all social media sites in unique video viewers, with 12.9 million (excl Youtube)

- MySpace Music, from 4.2 million to 12.1 million unique visitors year on year

- Facebook (Facebook) is quickly growing its video reach – from 2.4 million unique viewers in June ’08 to 12 million in June ’09.

- Twitter (Twitter) users spent an average of 31 minutes, 17 seconds on the site in June

Apple have just published their results for application downloads for the iPhone since launch and the figure is ….. 1 billion!

Other recent milestones:

Facebook 200 million members.

Twitter has had 1.6 billion tweats.

YouTube now reaches 100 million viewers in the US every month, 40% market share of video watched online.