Hitwise launched analysis of Twitter this week, revealing some interesting points including one out of every 350 website visits in the U.K. comes from Twitter, that barely 5% of Twitter users go to online retail service websites from Twitter and that 93% of Twitter’s growth has been achieved over the last 6 months.

This low e-commerce referral activity, I would presume is due to the fact that most profiles linking to ecommerce sites would be the brands looking to be purchased. The only independent feedback would have to be from followers of the profile, which would mean that most independent Tweets would be positive. With the expectation of so much positive sentiment about the brand, it’s no wonder that users aren’t inspired to purchase from Twitter, but would more than likely use at some point during research.

Now usually we’d question the use of an intro within an e-commerce environment, but it would seem that Hermes can’t do much wrong on their site and this is no exception.

The intro isn’t an intro for intro sake; it educates as to the process of three of their scents and has made me consider the brand when I’m next in the market for a new cologne.

I’ve been trying to upload the image of the site all morning, but for some reason I can’t, so best if you check it out yourself, it’s definitely worth it:

Hermes.com

A study by Netpop has shown that social networkers are much more likely to shop and spend more online than users that don’t engage with their social network.

The study showed that social networkers bought a number of products and services online, spending on average of $101 per month. Non-contributors to social networks spent about 20% less per month.

Social networking has grown 93% since 2006 , with 76% of US broadband users actively contributing  to the web via social media.