Great Music ‘Mockumentary’

We quite often have ‘Mocky’ playing in the office, generally my doing, so this post may be a little biased but I love this mini documentary for the launch of Mocky’s second album Saskamodie.

The film’s direction is great, with a nice tongue in cheek approach, which limits the opportunity to alienate non fans of Mocky, creating potential viral collateral. Product placement is perfect, with a number of tracks being played throughout the film, supported by reviews from well known music artists.

I really like it, but as I said I might be slightly biased.