Shiver Me Timbers – Pirates More Likely to Spend

Dan Chapman — Tue, 21 Apr 2009 13:08:37 +0000

The BI Norwegian School of Management published research this week that has discovered that those that download music illegally are also 10 times more likely to buy music as well. Interestingly this research shows there to be not two groups of music downloaders, the pirates sailing across file sharing sites looking for free booty and a second group of honorable downloaders buying their music from iTunes and the like, but one group defined by high levels of music consumption.

The study’s sample was made up of 2,000 online music users, all over the age of 15. The most significant insight was that whether these users downloaded from lawful or seedy sources – they were 10 times more likely to pay for music – elevating these scoundrels of the music business to the industry’s largest audience for digital sales.

It would seem as with most passions that these interests have to be maintained as they define us, so rather than identifying someone as a pirate they are just keen music fans consuming what they love whether it be legally or illegally.

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Shiver Me Timbers – Pirates More Likely to Spend