Comscore have just released stats that show ad clutter to be down, 10% less display ads per page than a year ago.

Wonder if that will have an effect on CPMs? Or as I touched on yesterday will publishers start to consider a paid for subscription model again?

“Who started this rumor that all information should be free and why didn’t we challenge this when it first came out? I say this in college classrooms and they start to throw their shoes at me.” Ann Moore CEO of Time Inc, with quotes like that it looks like publishers are back tracking already. Guess if publishers are considering this model, then it might create an environment for YouTube to start making some money through paid for subscriptions?

The IAB published their internet advertising spend findings for the second half of 2008 this morning.

The research showed that entertainment and media over took the usual suspects in terms of advertising spend, making up 16.3% of £3.3 billion spent in the second half of 2008. Importantly retail saw a significant growth in the second half of the year from 6.3% to 9.1%, most probably due to the Christmas period, but still great to see this level of investment.

Click on the link below to see all the findings:

http://www.iabuk.net/en/1/2008internetadvertisingspend010409.html

Not much of a shock, but definitely worth a look at:

Back in Jan 2008 Wallpaper* and the IAB worked to together to create the first piece of research looking at the behaviour of luxury consumers online.

This research demonstrated that the age group for luxury consumers online was vastly lower than first thought and that this audience facilitate their lives through the net.

The research split the luxury consumer audience into 3 groups, those that answered yes to 1-2 screening questions, 3 – 4 screening questions and 5 – 8 screening questions. Those that answered 5-8 screening questions were seen as premium luxury consumers.

The premium luxury consumers demonstrated high levels of media consumption including watching high levels of video content online and downloading podcasts regularly.

In summary the research showed that luxury consumers are well versed with the digital landscape, with specific media choices selected and a high consumption of new digital platforms.

Url for the research:
http://www.iabuk.net/media/images/Eye4StrategyFinal_2665.pdf