BLM Red

Uniqlo Tweets

Dan Chapman — Wed, 07 Apr 2010 13:07:58 +0000

As always Uniqlo have created another engaging format for their new range of T-Shirts, it shows the product and keeps the consumer engaged, excellent:

Unfortunately I wasn’t able to run a movie using the BLM Red Twitter profile, however I was able to use my sons name (as the option is to use a word that you like) and then Tweet the movie to all my follows, so engaging and viral – nicely done Uniqlo!

Jaeger Interactive Video

Dan Chapman — Wed, 24 Mar 2010 15:38:59 +0000

Our clients have just launch with an interactive video that lets you ‘Shop the Catwalk’

You can take a front row seat at the Jaeger SS10 catwalk show and then without moving from your exclusive position bag yourself some of the collection, it’s a great mechanic for the fashion sector.

The History of the Internet

Dan Chapman — Fri, 19 Mar 2010 09:51:34 +0000

Been a while since the last post, been very very busy over the last few weeks, but when I saw this I had to post it:

Wikipedia – 1980’s Fashion

Dan Chapman — Tue, 09 Feb 2010 14:47:51 +0000

The beauty of social media, this shows it’s true granular potential:

Nice Collaboration……..

Dan Chapman — Mon, 08 Feb 2010 09:51:56 +0000

between WESC and Slam City Skates, at Slam City Skates 43 Carnaby Street, London, W1F 7EA:

Hermes See Lift

Dan Chapman — Fri, 05 Feb 2010 16:53:38 +0000

Hermes International have reported an 8.5% rise in 2009 revenue, due to an end of year increase in sales of hand-stitched handbags and silk scarves.

2009 revenue has been reported at EUR1.91 billion, the 2008 figure was EUR1.76 billion.

Hopefully an sign that the recession is coming to an end?

Teens and Social Media

Dan Chapman — Thu, 04 Feb 2010 09:53:27 +0000

Findings from Shareemail by Pew Internet has shown teens and young adults are blogging less and using social networking sites more, with the exception of Twitter.
2,253 American adults and 800 U.S. teens were surveyed, to find out how they use the internet, which gadgets they own, and which social media tools they use the most.
Who’s Online

The research showed interesting trends such as:
- males are more likely to own a cell phone
- income dramatically affects computer ownership but not cell phone ownership
What they aren’t doing much of, though, is blogging and tweeting.
The study finds that blogging has dramatically decreased with the teen audience, 2006 28% of teens were blogging, were as now it’s only 14%. The report found that lower income households (under $50,000) blogged more than higher income households. This trend would, I imagine, be due to Facebook and Twitter offering easier platforms and connectivity to tell your pals what you are up to. A number of brands should be aware of the next point from the study, teens don’t tweet! Stop the press, yep check the figures out below:

The research highlights that teens love to be online, but don’t create content, due to time or possibly life experience. They are consumers and not creators, so in terms of communicating and harnessing this audience online, it’s key to push messages and create content for them online not necessarily adopt them as publishers or bloggers.

Bike Foot Rest

Dan Chapman — Thu, 04 Feb 2010 09:28:03 +0000

I’ve been told by one of my most esteemed colleagues to make the blog slightly more light hearted, so here’s a post on something I saw recently that I liked very much, a foot rest for cyclists in the city of Copenhagen – beats trying to rest your foot on a bollard or traffic cone

An Old Post

Dan Chapman — Wed, 27 Jan 2010 18:42:16 +0000

Was running through one of my old blogs and found a post entitled ‘Spell with Flickr’, completely forgot about this, guess as I posted it back in 2007, it’s great if you’re a fan of typography:
http://metaatem.net/words/

Collaborations

Dan Chapman — Wed, 13 Jan 2010 15:35:47 +0000

So there’s been Bentley and Breitling, Aston Martin and Jaeger Le Coultre, Taylor and Burton and now there is Lego and Muji………..