Retail Sector Spending More Online

The IAB published their internet advertising spend findings for the second half of 2008 this morning.

The research showed that entertainment and media over took the usual suspects in terms of advertising spend, making up 16.3% of £3.3 billion spent in the second half of 2008. Importantly retail saw a significant growth in the second half of the year from 6.3% to 9.1%, most probably due to the Christmas period, but still great to see this level of investment.

Click on the link below to see all the findings:

http://www.iabuk.net/en/1/2008internetadvertisingspend010409.html