Morgans Hotel Group – Recess is On

Nice project by Morgans Hotel Group, which “seeks to capture the creative spirit and collaboration that drives independent musicians and filmmakers.”

Morgans Hotel Group have created the site so it exists effortlessly within social media – extending the project beyond the site itself.

With the economy as it is currently, a project like this offers Morgans with the opportunity to engage with their audience, even if they’re not considering booking a $350 a night room. Where normally the only way for a hotel chain to get its product in front of an individual is at the research and booking stage, product placement for Morgans has been packaged within exclusive video content – all the video footage for this project is set in their rooms/suites.

Interestingly the project highlights that Morgans are not shying away from the fact that we’re in a recession, the title gives it away, but actually embracing it and have produced what I’m guessing is a long term strategy.